http://leadersoftransformation.com/2016/05/09/092-larry-genkin-next-big-wave-digital-media/
Dead Steve Jobs Calls Out Magazine Publishers
Dead Steve Jobs Calls Out Magazine Publishers
Software Firm Agrees to Double Magazine's Subscribers for Digital
FOR IMMEDIATE RELEASE
Industry Upstart Agrees to Double Magazines Subscriber Base in Digital
For Publishers Who Use Their MagTitan™ Software
Of Eleven Media's Technology Platform Gives Publisher's Path to Long-Term Digital Viability
Don't Rent the Media, Own It (The Bacon Podcast)
Brian Basilico interviews Of Eleven Media founder, Larry Genkin, to discuss the new media strategies shrewd businesses use.
Publishers: Why There is No Pot of Gold at the End of the App “Rainbow”
Publishers have been sold a bill of goods as apps are fatally flawed as the vehicle for publishers drive readership and monetize their digital content.
Unless you are The Huffington Post or The New Yorker the chances of your publication being discovered by the hundreds of millions of people browsing the app store is slim to none (and ‘Slim’ just got up and is walking out the door.) Sure you’re publication is “available” to be discovered, but the harsh reality is you’re probably only going to be found in an app store if YOU personally direct a reader there.
Magazine Publisher’s Enemy #1
“We lose money on each sale, but make it up on volume.” ~Dot-bomb era business strategy
In hindsight, we can now easily laugh at the absurdity of what passed as business strategy in 1999. Yet today publishers (who are not Time, US Weekly or Vanity Fair) are falling into an eerily similar trap.
Look at the “Hierachy of Ad Value,” where ad/sponsorship types are organized top to bottom, based on the value of what they can be sold for.